Biz Tips

An article that has stuck in my head over the years goes against everything we are taught about marketing to the younger generation, i.e. all communication must be digital. A report by Keypoint Intelligence concludes that millennials or those born between 1982 and 2000 actually enjoy receiving direct mail. The report concluded that 71% of …

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All business owners are looking to get any advantage they can get over their competitors. This is why it is important to have a list of compelling reasons as to why your company is better than others in your category. Having a clear idea as to the benefits received by your customers when they do …

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