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personalised Christmas card

Why Sending your Clients a Christmas card is Important

By Ian Renton / November 9, 2018

The holiday season is well underway and for businesses, it is one of the most important marketing seasons. Many businesses engage in several holiday marketing promotions to take advantage of the Christmas rush. Simple marketing campaigns such as discount and gifts can go a long way. But if you want to be more personal when …

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Christmas cards

Things You Need to Know About Christmas Cards

By Ian Renton / November 6, 2018

Christmas cards are an effective tool to show your appreciation to your clients this holiday season. But because businesses need to take advantage of the Christmas rush through holiday marketing promotions, Christmas cards are just an afterthought. It can be tempting to simply buy generic greeting cards from the stationery store and send them to …

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How Christmas Cards Contribute to your Points of Difference

By Ian Renton / October 17, 2018

All business owners are looking to get any advantage they can get over their competitors. This is why it is important to have a list of compelling reasons as to why your company is better than others in your category. Having a clear idea as to the benefits received by your customers when they do …

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corporate Christmas cards

Corporate Christmas cards help to build on a Great First Impression

By Ian Renton / October 16, 2018

No doubt you have heard the saying, “you only get one chance to make a great first impression.” It is important in the dating world but just as important in business. It is worth looking at a famous study by the Rockefeller Foundation that discovered why customers leave a business. 1% die. Alternatively, a business …

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Christmas cards

Why You Should Still Send Christmas Cards

By Ian Renton / October 16, 2018

Communicate through Christmas Cards Today, there are more ways than ever to communicate with your clients, family and friends. We’ve have come up with 15 but you may think of more. Visit in person Deliver a package by courier Post something in the mail Make a Skype or video call Make a telephone call Send …

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history of christmas cards

History of Christmas Cards

By Ian Renton / September 6, 2018

Christmas Cards Origin The First Christmas Card originated over 150 years ago in England. The founder of the Victoria and Albert Museum in London Sir Henry Cole was the first to initiate the First Christmas card after discovering that handwriting several holiday greetings to his many friends proved to be a tiresome task. Sir Henry …

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Charity Christmas Cards Sydney

The Double Benefit of Charity Christmas Cards

By Ian Renton / September 4, 2018

Why should businesses send charity Christmas Cards? The simple reason is it is profitable to send Christmas cards to your clients. If you have a customer that is worth hundreds or thousands of dollars to you in annual sales or profit, then this customer is worth nurturing. The more times you keep in touch with …

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Five Rules To Starting Your Own Business

By Ian Renton / July 19, 2018

I recently came across this article which goes against everything we are taught about marketing to the younger generation, i.e. all communication must be digital. A report by Keypoint Intelligence concludes that millennials or those born between 1982 and 2000 actually enjoy receiving direct mail. The report concluded that 71% of millennials will open the …

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