Blog

history of christmas cards

History of Christmas Cards

By Ian Renton / September 6, 2018

First Christmas Card The First Christmas Card originated over 150 years ago in England. The founder of the Victoria and Albert Museum in London Sir Henry Cole was the first to initiate the First Christmas card after discovering that handwriting several holiday greetings to his many friends proved to be a tiresome task. Sir Henry …

Read moreHistory of Christmas Cards

Charity Christmas Cards Sydney

The Double Benefit of Charity Christmas Cards

By Ian Renton / September 4, 2018

Why should businesses send charity Christmas Cards? The simple reason is it is profitable to send Christmas cards to your clients. If you have a customer that is worth hundreds or thousands of dollars to you in annual sales or profit, then this customer is worth nurturing. The more times you keep in touch with …

Read moreThe Double Benefit of Charity Christmas Cards

Five Rules To Starting Your Own Business

By Ian Renton / July 19, 2018

I recently came across this article which goes against everything we are taught about marketing to the younger generation, i.e. all communication must be digital. A report by Keypoint Intelligence concludes that millennials or those born between 1982 and 2000 actually enjoy receiving direct mail. The report concluded that 71% of millennials will open the …

Read moreFive Rules To Starting Your Own Business