Five Rules To Starting Your Own Business

An article that has stuck in my head over the years goes against everything we are taught about marketing to the younger generation, i.e. all communication must be digital. A report by Keypoint Intelligence concludes that millennials or those born between 1982 and 2000 actually enjoy receiving direct mail. The report concluded that 71% of …

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History of Christmas Cards

history of christmas cards

Christmas Cards Origin The First Christmas Card originated over 150 years ago in England. The founder of the Victoria and Albert Museum in London Sir Henry Cole was the first to initiate the First Christmas card after discovering that handwriting several holiday greetings to his many friends proved to be a tiresome task. Sir Henry …

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Corporate Christmas cards help to build on a Great First Impression

corporate Christmas cards

No doubt you have heard the saying, “you only get one chance to make a great first impression.” It is important in the dating world but just as important in business. It is worth looking at a famous study by the Rockefeller Foundation that discovered why customers leave a business. 1% die. Alternatively, a business …

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Things You Need to Know About Christmas Cards

Christmas cards

Christmas cards are an effective tool to show your appreciation to your clients this holiday season. But because businesses need to take advantage of the Christmas rush through holiday marketing promotions, Christmas cards are just an afterthought. It can be tempting to simply buy generic greeting cards from the stationery store and send them to …

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Why Sending your Clients a Christmas card is Important

personalised Christmas card

The holiday season is well underway and for businesses, it is one of the most important marketing seasons. Many businesses engage in several holiday marketing promotions to take advantage of the Christmas rush. Simple marketing campaigns such as discount and gifts can go a long way. But if you want to be more personal when …

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